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Infertility Home > Professionals
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Main Pages to Use for Your Infertility Web Site
For infertility organizations, and especially for infertility
clinics, IHR recommends that you start with the following basic Web site pages and then
add more Web pages as needed.
Basic Web Site for Infertility Service Providers
Home page - Provide a logo and text which
contains your important keywords (e.g., "infertility," "IVF," etc.).
Search engines use the Web page text (along with the Title and Meta tags) for
ranking web site search results.
History and
philosophy
Services - Provide descriptions of each of your services
Staff - Provide descriptions of your key staff with photos of each member or a photo of all
staff together. The photo provides a human touch.
Contact Us - Provide location and contact Information such as address, telephone, fax,
email, office hours, map, and directions.
Disclaimer - Provide a disclaimer statement, such as the
following:
"The information provided on this Web site is not intended to be a
substitute for medical advice. Visiting this Web site does not
constitute establishment of a patient-physician relationship with a
physician in this clinic. In order to establish such a patient-physician
relationship, you must meet with one of the physicians.
Basic Web Site for Infertility Product Suppliers
-
All the above items
-
Product information, including:
Enhanced Web Site
Start with the above basic Web pages, then add
some of these pages. The following is primarily for infertility service
providers, however some of the Web pages also apply to infertility product
suppliers.
Educational articles which could be
helpful to patients and healthcare providers, including for example, an overview of
treatments, male infertility, GIFT, Fertinex, infertility recommended reading list, and
ICSI. These articles should not be specific to your clinic. The Infertility Resources Web site
can
provide links to your educational articles, thus increasing traffic to your
site.
Travel information - for infertility service
providers, this information is particularly
useful for out-of-town patients. This information includes, for example:
Research articles published
by any of your key staff
More detailed explanation of your services
Frequently Asked Questions (FAQ) about
an infertility topic or your services/products
Curriculum vitae, Resumes, or
biographies of key medical staff
Schedules of classes, seminars, or
events that you offer
Response form for users to request
further information
Newsletter - however, you may want to review Turn
Newsletters into Educational Pages
SART statistical results for infertility
clinics
Charges for services
Financial services
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