Infertility Home > Professionals
> Web Site > Development
Should You Have One Site
or Two Web Sites?
Some infertility organizations ask "should we have one site or two Web
sites?" Here are some examples of situations where you might think
about having two sites:
- you have a lab and a medical clinic
- you offer two rather different types of services
- you offer a services and products
- You offer women's services (or reproductive health) and infertility
Advantages of two sites:
- Allows you to market to two distinct audiences. If, for example, you have
a fertility lab that is national in scope and a local infertility clinic, you
might want to have two sites. Each service can focus on two separate
audiences, for example:
- The infertility clinic can have a simple Domain Name for its own
brochures, newspaper ads, etc. The lab can have its own Domain Name for
separate brochures, newspaper ads, etc.
- The infertility clinic and the lab can set up site keywords oriented
toward their user bases.
- Allows the possibility of getting more listings on Web directories (both
free and paid listings).
- You can merge or separate the businesses much easier.
- Each site does not bump into the other site. If they are separate
businesses, then each one gets its control of its site.
- Each site can have its own identity. For example, each site can have its
own navigation bar with links that are only for that site.
- Each site will look more like an expert to the users who review the sites.
For example, if you offer women's health and infertility services, by having
the infertility site separate from the women's health services, the
infertility site will show you as experts in infertility services. You can
avoid patients thinking that your infertility services are only an add-on
Disadvantages of two sites:
- If you have high rankings in search engines from the first site, then the
second site would have to work hard to also get its high search engine
rankings. The second site could not ride the coattails of the
popularity of the first site.
- If you need to keep one overall branding look. However, this is not that
critical of a factor because the two site can be made to have similar
branding, if need be. For example, you can use similar logos on each site.
- It will cost a little more money to develop two sites, rather than one
site. However, the additional cost can be significantly reduced if the
developer uses the first site as a template for the second site, then
changes some parameters (e.g. colors/images) to give the second site a
different look-and-feel. The cost of a second Domain Name is negligible.
Copyright 2000-2017 Internet Health Resources