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Promoting Your Web Site in Infertility Directories
In addition to non-specialized Web directories, the Web also contains
specialized infertility Web directories. Many of these directories allow
infertility professionals to promote their Web sites on the infertility
directory site. This Web page covers the following topics:
- Advantages of using a specialized infertility directory
- Criteria for selecting an infertility directory
- List of specialized infertility directories
- Additional tips
Advantages of using a specialized infertility directory
A specialized infertility directory offers the following
advantages over a search engine or non-specialized
- It's easier for users to find an infertility clinic listing because the
information is organized better and more selective than it is on a
non-specialized search engine.
- The process of getting listed is typically easier with an infertility
directory than in a search engine or non-specialized directory.
Criteria for selecting an Infertility Directory
If you are paying for a listing, it is important to ask about the site
traffic on the directory site. Specifically ask the following two important
questions about the page where you will be listed:
- "How many page views on this page?" - It does not matter
if the site has 10,000,000 page views/month. What is important for your
needs is to know the amount of traffic that comes to the page where
your site will be listed.
- "How much traffic do you typically send to your clients' Web
sites?" Although, the page where your site is listed may be
popular, you would also want to know potentially how much traffic it
will send to your site.
IHR supplies the above information to our
clients and potential clients.
List of Specialized Infertility Directories
Infertility Resources Web site has been on the Internet since 1995. This
popular site is targeted for potential infertility patients and contains links to extensive infertility information.
The site has Web pages where
infertility professionals can purchase promotional listings.
The American Surrogacy Center
The American Surrogacy Center (or TASC) contains extensive information about
surrogacy, as well as numerous message boards. Infertility organizations can
purchase sponsorship links.
RESOLVE has a Web page where infertility
organizations (e.g., drug companies or clinics) can purchase sponsorship
The InfertilityProfessionals.com Web site is targeted for infertility
professionals (including physicians, embryologists, nurses, donor egg services,
surrogacy services, and clinic office managers). The
site contains a Web page where companies, which supply products and services to
infertility professionals, can purchase links.
- Regularly review your Web
statistics reports to see which Web sites are sending traffic to your
Web site. If you don't have access to Web statistics reports discuss this
with your Web site developer or the company that hosts your Web site. It is
especially important to review the "Referrer" section if you're
paying for web site promotion.
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