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Additional Promotion Tips
This page provides a list of additional promotion tips.
infertility newsgroups or bulletin boards, and if a question is posed that your business can answer,
post an answer.
Place a "signature" (i.e., text that gets inserted
into the end of each of your emails) in all your emails which includes: your company name,
contact information, Web site address (URL), and perhaps a short phrase
about your business. This is an effective way of
promoting your business to targeted Internet
newsgroups or bulletin boards, while
Include your Web site URL on all your promotional material,
brochures, advertising, signs, business cards, letterhead, fax
coversheets, order forms, invoices, etc.
When participating in special events and trade shows, make your URL a prominent
feature on all your signs. Consider having a computer with your Website saved to
disc, so you can promote it at your display.
Make sure all employees know about your Web site and its address so they can
guide current and future clients to it.
Send a press release, containing your Web site URL, to the
appropriate target media.
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