Adding Keywords Into Your Web Pages
After your site is built, it is important to set up your Web pages for getting high rankings in the search engines. One of the major methods to obtain high rankings is for your Web pages to contain effective keywords. This page describes the following major topics:
Make Each Web Page Emphasize Specific Keywords
Each of your Web pages should emphasize specific keyword combinations applied mainly for that particular page. Search engines rank pages higher that have high density for particular keywords. For example, if you have an article about ICSI, then that page should have mostly ICSI keywords on it. Here is how a search engine might "think" about this:
Here are some examples of how you might fill some of your Web pages with laser-targeted keywords:
Place Keywords in the Appropriate Elements on Your Web Pages
So where do you add these keywords in your Web pages? You'll need to place your keywords in the following Web page elements, described below:
Some of the following updates require technical knowledge of Web site development, so you may want to discuss them with your Web site developer.
1. Web Pages Contents
First and foremost, you'll need to have the contents of each of your Web pages contain specific keywords in the HTML text. You should have each page laser-targeted for particular keywords. For example, if you want people to be able to find your Web site when they enter "infertility clinic New York," then you will need to have those words on at least one of your Web pages (e.g., perhaps on your location page or your home page). If you have a well-known physician or embryologist on your staff and you think Internet users might search by that person's name, then you will need to have that person's name on at least one Web page.
2. Title Tag
TITLE tags are the most important element for ranking pages higher in the search engines. Ensure that each Web page Title tags contain your most important keywords for that page. Search engines rate these keywords very highly when deciding how high to rank your Web site in their listings. You can view how the Title tag displays on a computer, as follows: while your Web browser (IE or Netscape) is displayed on your computer, look at the highest blue line in your computer monitor. That is the Title tag. Inside the HTML, a Title tag might look this:
3. META Description tag
Ensure that your META Description tags contain your most important keywords for that page. These tags are written in the HTML at the top of Web pages, but the tags cannot be seen when looking at Web page in a browser. If these tags are present on a Web page, you can see them by clicking on "View / Page Source" in Netscape or "View / Source" in Internet Explorer. They look like this:
<meta NAME="DESCRIPTION" CONTENT=……..
Search engine experts suggest writing a short concise sentence of about 25 words or less. Some, but not all, search engines use these META tags when deciding how high to rank your Web site in their listings.
4. META Keywords tag
Ensure that your META Keywords tag contains your most important keywords for that page. These tags are similar to the META Description tags. They look like this:
<meta NAME="KEYWORDS" CONTENT="……..
Search engine experts recommend a maximum of 1000 characters, including spaces and commas. Some, but not all, search engines use these META Keywords tag when deciding how high to rank your Web site in their listings.